FAQ Magnet

Paloma and Magnet

Who are Paloma?

We are a Sweden-based company that is passionate about developing and refining our three web-based tools, Magnet, Postman and Kurios. You can use the products separately, or together. The tools are designed to make your everyday work easier, save you time and reduce your costs. In addition, they can also increase your sales, develop your customer relations and provide you with more customers.

What is Magnet?

Magnet is our tool for event, course and guest registrations and ticket sales. It is suitable for use in any context where you invite customers to participate and need to receive guest registrations. Magnet is full of easy-to-use and smart functions that help you to create stylish and marketable event pages in no time at all. Furthermore, it is equally suitable for organisers of large or small events.

Who should be using Magnet?

Magnet is designed for use by all companies, be they large, medium-sized or small, as well as private individuals, associations and all types of clubs and sports organisations. It is an ideal solution for anyone looking for a smart and effective tool that facilitates and simplifies the organisation and administration of different types of events, ticket sales and management, and guest registrations.

How does Paloma and Magnet work with security?

We work continuously with security issues, and we update our action plan on an ongoing basis in order to minimise the risks of e.g. cyber attacks. We never provide your details to a third party without your consent, unless we are required to do so by law.

What are you doing to manage the requirements resulting from the new General Data Protection Regulation (GDPR)?

Here at Paloma we are currently undertaking a project in which we are reviewing all procedures and data systems, to ensure that they comply with GDPR’s requirements and guidelines.

General questions regarding Magnet

What are the foremost benefits associated with the Magnet tool?

Our customers usually praise us in particular for:

  • Our support, which receives a customer satisfaction rating of 97 to 100 per cent - we help you, our customer, with everything you need, when you need it.
  • The tool’s user-friendliness - Magnet is designed to make it easy and convenient for you to use the tool.
  • How easy it is to get started - this saves time and costs for you in your everyday work.
  • The attractive complimentary templates that are included.
  • The possibility to test the tool fully, completely free-of-charge.
  • The fact that anyone, even people without any technical skills or knowledge, can create events in Magnet.
  • The flexibility in the layout, which provides you with excellent possibilities to customise the dimensions and placement of your content more or less exactly as you want.
  • Our continuous development of the tool - we release new functions and improvements on an ongoing basis.
  • The fact that it only takes a minute or two to create a registration page.
  • The excellent overview that the tool provides in relation to those who have registered and those who have paid.

Are the event pages adapted for use with mobile devices?

Yes, for all types of mobile phones and tablets.

How do I get started?


How do I log in to the tool?

Click on the ”Log in” link. You will find it in the menu to the top right of our website. Enter your username and password. Click on “Log in”, and you will be taken to the tool. Once there simply select Magnet.

What should I do if I have forgotten my password?

Click on the ”Forgotten your password?” box. Enter your username and we will send you an email with instructions for how to change your password.

I have changed my email address - how can I find out my log-in details?

If you have changed your email address, or if the address you have entered to receive your log-in details is not registered with us - please call our support on +46 (0)225 410 22 or send us an email to support@paloma.se, and we will be delighted to help you.

What is your policy regarding password complexity?

Your password must consist of at least eight characters, including at least one uppercase letter and at least one numeric or special character.


What can Paloma support help me with?

With a Freemium account you receive free-of-charge access to our support via email, between 8 a.m. and 5 p.m. on weekdays.

If you have an account/license for which you pay a fee, you receive free-of-charge access to our support, via telephone, email or chat – regardless of the level of your account - between 8 a.m. and 5 p.m. on weekdays.

How do I get in touch with your support?

Our customer support is open between 8 a.m. and 5 p.m. (UTC+1) on weekdays and can be reached by calling +46 (0)225 410 22 or via email to support@paloma.se.

What is a Freemium account?

The Freemium account is the first level for our licenses, with an advertising banner from Paloma. With a Freemium account you have full access to Magnet, up to a certain level. You also have access to our newsletter tool Postman and our survey tool Kurios - up to a certain level. Free support via email is also included.

How quickly can I receive a demo of the tool?

You can normally receive a demo on the same day you create your account. Simply book a demo appointment via our sales team or via our support, and we will reply as soon as we are able.

I see on your website that you arrange webinars. How does that work?

As an extra service to our customers we arrange free-of-charge webinars, which last 30 minutes. We can also offer more customised training solutions that are based on a customer’s specific needs.

Questions regarding prices:

What does it cost?

The price is based on the number of participants from whom you wish to be able to receive registrations. Find out more here.

How do I cancel my account?

Any cancellation or downgrade of an account must occur prior to the commencement of the next invoicing period, since the notice period for cancellation/downgrade is connected to the invoicing periods you have chosen. A cancellation must be submitted in writing via email and must be received by us prior to the commencement of a new contract period.


I wish to be able to receive more participants than my current license permits - how do I upgrade my account?

In certain cases you can perform the upgrade yourself in the tool under the “Upgrade” menu. If this is not possible - please contact our support. We will be delighted to help you immediately.

I have some questions about upgrading my account. Who should I talk to?

Please feel free to contact one of our salespeople - you can reach Lotta Källström on +46 (0)225 254 128. You can also call our support on +46 (0)225 410 22.

What does it mean if I upgrade my license?

It means that you increase your level in terms of the possible number of invitees/participants.

What does it cost to upgrade my license from Freemium to a fee-based level?

It depends on which level you need and choose. More info about our prices and the various levels is available here.


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Event planning & management made easy with the right software

Yes, this is it. Here is the ultimate event planning and management software, serving you with structure and sharp functions while easy to use. Manage your event within every step of the way using Magnet event planning tool online.

Event planning software – for any event

Use Magnet event planning software whether you are a professional event planner, planning business events from time to time, or setting out to create a meet up free of charge.

Free event planning software

Magnet offers free event planning software. If you want to send out invitations and set up an event registration page for a free event, you can use Magnet event planning software for free.

Affordable event planning tool when you sell tickets

If you aim to sell tickets, you will find a highly flexible ticket sales system within the tool, and a range of payment solutions to connect with. There is no curing time for Magnet event planning tool, and you can upgrade or downgrade whenever you wish.

Event Planning Software

Allowing you to manage events in every detail

To promote and manage your event and ticket sales you will have a strong line up of smart functions behind you.
This will save you time when getting as many attendees as possible to your event.

Manage everything from printing name tags to communicating important updates by SMS and checking in the guests at arrival.
All using the same event management software.

When the event is over, you will also have access to relevant data, such as metrics. And the opportunity to easily follow up on the experience of your attending guests.

Different types of tickets

Provide Early Bird tickets, discounts and discount codes on one or more tickets. Set timed tickets, add products to your ticket such as admission along with a T-shirt.
Offer a waiting list when fully booked.

Check in app

Using the check in app at the entrance you will also keep track of which and how many guests that has arrived.

Select payment method

Choose which payment method to use for each event, and set a preferred method if you have a first option.
Visa and Mastercard, Payex, Payson, Billogram, Invoicing, Economy.

Different VAT rates

Admin interface for sales, revenues and VAT, receipts, reports.

Distribute, market, and sell more tickets

Create your own event page with individual event URL, retrieve automatic map, add videos or pictures, embed on website.
Send invites, share on social media, send SMS.

Follow up on sales statistics and orders

Are there any tickets left for sale? Have a closer look at the orders, number of attendees and checked in attendees.


Facebook pixel and LinkedIN.

Event planner software free

Time to create an event?

Let’s try it out; sign up for free and start exploring. Once you’ve created an account you will have access to our help center with FAQ:s and guides.

Go create your first event.

At the centre of event & digital marketing – blog & news letter

Get in tune and keep up to date with events and digital marketing. You will find good advice, checklists and relevant reads
featured in both our blog and news letter (sign up below). If there is anything in particular you would like us to cover, please feel free to make a request.