We receive lots of questions about the GDPR and many have expressed their concern in terms of what it implies for those who use Paloma services to, for example, send newsletters. GDPR replaces PUL on 25 May 2018. In brief, the GDPR is about how businesses, organisations, and authorities manage personal data, how data are stored, and why. Personal protection is enhanced and you have the right to be forgotten, i.e. to have your data deleted from all registries. Private individuals also have the right to receive the personal data concerning them, so-called Data Portability.

It is also important to point out that there is no common practice yet, as the regulation has not yet come into force. Therefore, nobody knows exactly what the regulation will entail. The assessment is that there will be an established practice in about three to four years.

I was involved as a consultant during the millennium, working frantically with the so-called Millennium Bug, which had been described as a minor disaster for the world. But as we all know, virtually nothing happened. We’ll see what the GDPR will end up doing, but the strengthening of personal protection is positive. Common sense and keeping things in order will go a long way.

At Paloma, we are working hard with the development and changes required to enable our customers to properly apply the GDPR.

Among other things, we will enhance and make our products GDPR-compliant well before the new regulation enters into force, using the following features:

  • A completely new subscription form for those collecting e-mail addresses for their newsletter. You’ll be able to add your own consent text and no checkboxes will be pre-checked.
  • When selling tickets or seats via Magnet, the buyer will need to consent to the storage of his or her personal data.
  • Automatic deletion of mailing lists. Time-controlled. So that you never store data unnecessarily.
  • Blocking of SMS text messages
  • Feature to be forgotten.


Peter Berg, CEO Paloma


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Event planning & management made easy with the right software

Yes, this is it. Here is the ultimate event planning and management software, serving you with structure and sharp functions while easy to use. Manage your event within every step of the way using Magnet event planning tool online.

Event planning software – for any event

Use Magnet event planning software whether you are a professional event planner, planning business events from time to time, or setting out to create a meet up free of charge.

Free event planning software

Magnet offers free event planning software. If you want to send out invitations and set up an event registration page for a free event, you can use Magnet event planning software for free.

Affordable event planning tool when you sell tickets

If you aim to sell tickets, you will find a highly flexible ticket sales system within the tool, and a range of payment solutions to connect with. There is no curing time for Magnet event planning tool, and you can upgrade or downgrade whenever you wish.

Event Planning Software

Allowing you to manage events in every detail

To promote and manage your event and ticket sales you will have a strong line up of smart functions behind you.
This will save you time when getting as many attendees as possible to your event.

Manage everything from printing name tags to communicating important updates by SMS and checking in the guests at arrival.
All using the same event management software.

When the event is over, you will also have access to relevant data, such as metrics. And the opportunity to easily follow up on the experience of your attending guests.

Different types of tickets

Provide Early Bird tickets, discounts and discount codes on one or more tickets. Set timed tickets, add products to your ticket such as admission along with a T-shirt.
Offer a waiting list when fully booked.

Check in app

Using the check in app at the entrance you will also keep track of which and how many guests that has arrived.

Select payment method

Choose which payment method to use for each event, and set a preferred method if you have a first option.
Visa and Mastercard, Payex, Payson, Billogram, Invoicing, Economy.

Different VAT rates

Admin interface for sales, revenues and VAT, receipts, reports.

Distribute, market, and sell more tickets

Create your own event page with individual event URL, retrieve automatic map, add videos or pictures, embed on website.
Send invites, share on social media, send SMS.

Follow up on sales statistics and orders

Are there any tickets left for sale? Have a closer look at the orders, number of attendees and checked in attendees.


Facebook pixel and LinkedIN.

Event planner software free

Time to create an event?

Let’s try it out; sign up for free and start exploring. Once you’ve created an account you will have access to our help center with FAQ:s and guides.

Go create your first event.

At the centre of event & digital marketing – blog & news letter

Get in tune and keep up to date with events and digital marketing. You will find good advice, checklists and relevant reads
featured in both our blog and news letter (sign up below). If there is anything in particular you would like us to cover, please feel free to make a request.