7 New Year's Resolutions for Event Managers
25 Jan 2019

7 New Year's Resolutions for Event Managers

It’s a new year and time for a fresh start. As you head back to work after the rest and relaxation of the holidays, it is the perfect time to look at your job with a fresh perspective.  Now is the time to get those things done that you wished you had time for last year. To help you gear up for what’s to come in 2019, we have put together a list of some of the best resolutions for event managers this year.

1. Create Your Annual Marketing Plan

It’s a new year, if you haven’t already done so, map out your marketing plans for the year. Create a detailed outline of what you plan to do this year. Look back at what worked well last year and include more of these successes in your plan. Examine how you can take it one step further to enhance its benefits for your company. Also consider what you had hoped you would get done but didn’t get around to last year, and prioritize these efforts. Then look at what’s on the horizon in 2019 and consider how you can implement new technologies into your marketing this year.

2. Establish Work Life Balance

Event planners are in the unique position of working in an always-on business, which can be stressful and lead to burn out. Be mindful of this work hazard and be sure to set time for yourself and your family outside of work. If you have a heavy weekend workload, take a weekday off or leave early one day and go to a yoga class. The more time you have to recharge, the better suited you will be to work those long nights and weekends that your job so often demands.

3. Organize Your Data

Data is one of the best ways to understand your customers and how they respond to your events. Use this customer data to better understand your customers and make your events better. Look at survey feedback and email metrics to see what kinds of content your attendees prefer. Also look at social media conversations to help understand the kinds of content your community is currently concerned with.

4. Refresh Your Targeting Program

If you are running several events, the chances are you would get better attention if you sent targeted messaging to your customer list. If you run music events, the concertgoer that loves loud heavy metal music, may not care to hear about your salsa dance night. Use customer information such as previous ticket sales and app feedback to tailor your messaging and target the different segments in your audience with different messages.

5. Embrace Good Design

Design is one of the strongest ways to communicate about your event, so if you haven’t focused on it yet, let good design be part of your focus in 2019. People are more responsive to event listings with strong imagery and smart design because they are more eye-catching. Make sure your design reflects the event and use these elements to help promote your events online in the new year.  

6. Experiment with Live Streaming

Social media platforms have made it easier than ever to live stream your events. So give it a try. Maybe you live stream the main stage, or perhaps it works as an off-stage side place for interviews. Experiment! Don’t think of live streaming as giving away your content for free. In fact, it can be a powerful marketing tool. According to Digitell, 30% of people that watch a livestream of an event will attend the same event the next year. In other words, one third of this year’s online audience will pay for tickets next year. Not a bad way to increase business over the year.

7. Build Strong Partnerships

From working with agencies and technology partners to keynote speakers, it takes a village to create a great event. Focus on your key partnerships and invest time in these arrangements this year, which can be beneficial to all involved. Collaborating with supporting partners can be symbiotic and will help support and grow your event business, as well as the businesses of your respective partners.

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Event Planning Software

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To promote and manage your event and ticket sales you will have a strong line up of smart functions behind you.
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Manage everything from printing name tags to communicating important updates by SMS and checking in the guests at arrival.
All using the same event management software.

When the event is over, you will also have access to relevant data, such as metrics. And the opportunity to easily follow up on the experience of your attending guests.

Different types of tickets

Provide Early Bird tickets, discounts and discount codes on one or more tickets. Set timed tickets, add products to your ticket such as admission along with a T-shirt.
Offer a waiting list when fully booked.

Check in app

Using the check in app at the entrance you will also keep track of which and how many guests that has arrived.

Select payment method

Choose which payment method to use for each event, and set a preferred method if you have a first option.
Visa and Mastercard, Payex, Payson, Billogram, Invoicing, Economy.

Different VAT rates

Admin interface for sales, revenues and VAT, receipts, reports.

Distribute, market, and sell more tickets

Create your own event page with individual event URL, retrieve automatic map, add videos or pictures, embed on website.
Send invites, share on social media, send SMS.

Follow up on sales statistics and orders

Are there any tickets left for sale? Have a closer look at the orders, number of attendees and checked in attendees.


Facebook pixel and LinkedIN.

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