2019
2018
2017
2016
2015
Digital Hacks Every Event Marketer Should Know
13 Jul 2018

Digital Hacks Every Event Marketer Should Know

Event marketing is a busy job and requires professionals to keep a lot of balls in the air at once. Digital tricks and tools can help busy event planners juggle all these details and at the same time deliver a better customer experience. These hacks can help you organize your business while boosting revenue and simplifying your job.

 

  1. Create a Digital Event Page

 

Get all of the facts and details about your event in one place by creating a digital event page. This destination should include everything that a would-be attendee needs to know including: date, time, location, cost, directions, accommodations, etc. Be as informative as possible, but keep it short and clear. Nobody wants to read a novel, they just want to find out about the event and how to participate.

 

  1. Collect Email Addresses at Every Turn

 

A good database can help you market your event and, in turn, increase event attendance and drive revenues. Collecting email addresses is simple and it’s a great way to keep in touch with customers. Make consumers share their email when they buy tickets so that you can market to them the next time around. Also consider collecting email addresses via your social media accounts, to ensure that you are touching customers through multiple channels. And since you see people in-person at your events, make it easy to collect email addresses on site through an iPad or even just a business card collection.

 

  1. Be Mobile-Friendly

Consumers are mobile these days and the easier it is to interact with your event on their phones, the better. Be sure that your event page is mobile-friendly and that the email communications you send consider the smartphone experience. It also might make sense to develop an app for your event. Event goers have phones in their pockets (if not in their hands) while wandering around an event, so keep them connected to the event by creating an app that contains useful information about the event like schedules, maps and speaker bios.

 

  1. Use Social Media for Word-of-Mouth Marketing

 

Social media should be an event planner’s best friend. You can use social media to spread the word about your events, share updates and have conversations with your attendees. Use attendee enthusiasm and excitement about your events to help get the message in front of their friends and their friends’ friends. Cultivate relationships with influencers and create social messaging that starts a conversation and encourages fans to spread the word on their own. People love to share their photos from events, so create a hashtag and encourage this sharing during and after an event. If you want to promote an upcoming event, remind fans about their past experiences and encourage them to share their favorite moments from last time. If you start the fire, it will spread rapidly.

 

  1. Sell Tickets Online

 

Ticket sales are probably the lifeblood of your business so increase the health of your bottom line by making ticket sales easy. Make sure the registration page and ticket sales experience is smooth and easy. Accept lots of forms of payments, be it credit cards, PayPal or invoices- to ensure that attendees can pay as they choose. Consider offering Early Bird discounted pricing, if you want to boost early sales. It’s easy to generate discount or complimentary codes for your VIP guests and by doing you digitally, you avoid having to manually input these offers.

CREATE EVENT

Get our smart tips on digital marketing. The newsletter will be published with about 10 numbers a year and of course we will not leave your address to anyone. Much pleasure!

Lämna följande fält tomt
READ MORE

 

Event planning & management made easy

Yes, this is it. Here is the ultimate event planning and management tool, serving you with structure and sharp functions while easy to use. Manage your event within every step of the way using Magnet event management tool online. 

Online event planner – for any event

Use Magnet as your online event planner whether you are a professional event planner, planning business events from time to time, or setting out to create a meet up free of charge.

If you want to send out invitations and set up an event registration page for a free event, you can use Magnet event planning tool for free. If you aim to sell tickets, you will find a highly flexible ticket sales system within the tool, and a range of payment solutions to connect with.

Allowing you to manage events in every detail

To promote and manage your event and ticket sales you will have a strong line up of smart functions behind you.
This will save you time when getting as many attendees as possible to your event.

Manage everything from printing name tags to communicating important updates by SMS and checking in the guests at arrival.
All using the same software.

When the event is over, you will also have access to relevant data, such as metrics. And the opportunity to easily follow up on the experience of your attending guests.

Different types of tickets

Provide Early Bird tickets, discounts and discount codes on one or more tickets. Set timed tickets, add products to your ticket such as admission along with a T-shirt.
Offer a waiting list when fully booked.

Check in app

Using the check in app at the entrance you will also keep track of which and how many guests that has arrived.

Select payment method

Choose which payment method to use for each event, and set a preferred method if you have a first option.
Visa and Mastercard, Payex, Payson, Billogram, Invoicing, Economy.

Different VAT rates

Admin interface for sales, revenues and VAT, receipts, reports.

Distribute, market, and sell more tickets

Create your own event page with individual event URL, retrieve automatic map, add videos or pictures, embed on website.
Send invites, share on social media, send SMS.

Follow up on sales statistics and orders

Are there any tickets left for sale? Have a closer look at the orders, number of attendees and checked in attendees.

Tracking

Facebook pixel and LinkedIN.

Time to create an event?

Let’s try it out; sign up for free and start exploring. Once you’ve created an account you will have access to our help center with FAQ:s and guides.

Go create your first event.

At the centre of event & digital marketing – blog & news letter

Get in tune and keep up to date with events and digital marketing. You will find good advice, checklists and relevant reads
featured in both our blog and news letter (sign up below). If there is anything in particular you would like us to cover, please feel free to make a request.