Event marketing is a busy job and requires professionals to keep a lot of balls in the air at once. Digital tricks and tools can help busy event planners juggle all these details and at the same time deliver a better customer experience. These hacks can help you organize your business while boosting revenue and simplifying your job.
- Create a Digital Event Page
Get all of the facts and details about your event in one place by creating a digital event page. This destination should include everything that a would-be attendee needs to know including: date, time, location, cost, directions, accommodations, etc. Be as informative as possible, but keep it short and clear. Nobody wants to read a novel, they just want to find out about the event and how to participate.
- Collect Email Addresses at Every Turn
A good database can help you market your event and, in turn, increase event attendance and drive revenues. Collecting email addresses is simple and it’s a great way to keep in touch with customers. Make consumers share their email when they buy tickets so that you can market to them the next time around. Also consider collecting email addresses via your social media accounts, to ensure that you are touching customers through multiple channels. And since you see people in-person at your events, make it easy to collect email addresses on site through an iPad or even just a business card collection.
- Be Mobile-Friendly
Consumers are mobile these days and the easier it is to interact with your event on their phones, the better. Be sure that your event page is mobile-friendly and that the email communications you send consider the smartphone experience. It also might make sense to develop an app for your event. Event goers have phones in their pockets (if not in their hands) while wandering around an event, so keep them connected to the event by creating an app that contains useful information about the event like schedules, maps and speaker bios.
- Use Social Media for Word-of-Mouth Marketing
Social media should be an event planner’s best friend. You can use social media to spread the word about your events, share updates and have conversations with your attendees. Use attendee enthusiasm and excitement about your events to help get the message in front of their friends and their friends’ friends. Cultivate relationships with influencers and create social messaging that starts a conversation and encourages fans to spread the word on their own. People love to share their photos from events, so create a hashtag and encourage this sharing during and after an event. If you want to promote an upcoming event, remind fans about their past experiences and encourage them to share their favorite moments from last time. If you start the fire, it will spread rapidly.
- Sell Tickets Online
Ticket sales are probably the lifeblood of your business so increase the health of your bottom line by making ticket sales easy. Make sure the registration page and ticket sales experience is smooth and easy. Accept lots of forms of payments, be it credit cards, PayPal or invoices- to ensure that attendees can pay as they choose. Consider offering Early Bird discounted pricing, if you want to boost early sales. It’s easy to generate discount or complimentary codes for your VIP guests and by doing you digitally, you avoid having to manually input these offers.