2019
2018
2017
2016
2015
How to Use Event Planning Software to Promote Your Music Festival
13 Jun 2018

How to Use Event Planning Software to Promote Your Music Festival

Summer is here and people are ready to put on their sandals and get outside to listen to some music. With summer music festival season upon us, the big question is how do you get a music fan’s attention when there seems to be something going on every night? You need to get your digital story in place and push the word out among your target demographic so that they start talking about it themselves. While the answer may seem simple, it requires strategy and the right execution. Here are some tips on how to use event planning software to accomplish this goal and make your summer music festival a success.

 

  1. Create an Event Page.

It all starts here. Make an online destination that reveals everything a person needs to know about your event. When is it? Where is it? Who’s playing? Be clear and concise in your descriptions so that it’s easy for people to determine their interest and to find useful details such as how much tickets cost, what time the show starts, as well as hotel, transportation and parking options. Include photos, audio tracks and videos of the bands playing at your festival, which will add an emotional appeal and get people in the mood to rock.

 

  1. Sell Tickets.

Once you have the details down on your event page, make sure that the buy button is clear and easy to access. Consider the payment channels you want to accept and make that very clear. You can also offer Early Bird discounted pricing, if you want to get people to commit early. You might even want to create discount codes to send out to people who have attended past events, or even complimentary codes for influencers like other musicians or the press.

 

  1. Make an App for Your Event.

The app is a great way for you to hype the event before it happens, to connect during showtime and to follow up after the show is over. Tease videos and interviews with the bands that are playing at your event before the show to get attendees excited. Include social sharing features so that they can invite their friends. On the day of the concert, allow people to check in via the app for special updates during the festival, offers from vendors at the show and as a way to connect with others in attendance.

 

  1. Get the Word Out on Social Media.

There is nothing more Instagramable than one’s concert going experience. People coming to your festival want to tell their friends, so give them the tools to do so. Include social sharing features on your event page, as well as in your app. Share your events on your own social media pages and create a hashtag that people can use to join the conversation. Encourage sharing across social channels including Facebook, Instagram and Twitter. The more people that hear about your event on these different channels, the more likely you are to see ticket sales increase.

 

  1. Email Past Attendees.

Did people buy tickets to your show online last year? If they did, you probably have their email address. Reach out to this audience and remind them that the festival is happening again this year. Remind them of highlights from last year’s concert and point out what people are looking forward to for this year. Use photos and videos to help illustrate the story and make people not want to miss out on this year’s summer fun.

CREATE EVENT

Get our smart tips on digital marketing. The newsletter will be published with about 10 numbers a year and of course we will not leave your address to anyone. Much pleasure!

Lämna följande fält tomt
READ MORE

 

Event planning & management made easy

Yes, this is it. Here is the ultimate event planning and management tool, serving you with structure and sharp functions while easy to use. Manage your event within every step of the way using Magnet event management tool online. 

Online event planner – for any event

Use Magnet as your online event planner whether you are a professional event planner, planning business events from time to time, or setting out to create a meet up free of charge.

If you want to send out invitations and set up an event registration page for a free event, you can use Magnet event planning tool for free. If you aim to sell tickets, you will find a highly flexible ticket sales system within the tool, and a range of payment solutions to connect with.

Allowing you to manage events in every detail

To promote and manage your event and ticket sales you will have a strong line up of smart functions behind you.
This will save you time when getting as many attendees as possible to your event.

Manage everything from printing name tags to communicating important updates by SMS and checking in the guests at arrival.
All using the same software.

When the event is over, you will also have access to relevant data, such as metrics. And the opportunity to easily follow up on the experience of your attending guests.

Different types of tickets

Provide Early Bird tickets, discounts and discount codes on one or more tickets. Set timed tickets, add products to your ticket such as admission along with a T-shirt.
Offer a waiting list when fully booked.

Check in app

Using the check in app at the entrance you will also keep track of which and how many guests that has arrived.

Select payment method

Choose which payment method to use for each event, and set a preferred method if you have a first option.
Visa and Mastercard, Payex, Payson, Billogram, Invoicing, Economy.

Different VAT rates

Admin interface for sales, revenues and VAT, receipts, reports.

Distribute, market, and sell more tickets

Create your own event page with individual event URL, retrieve automatic map, add videos or pictures, embed on website.
Send invites, share on social media, send SMS.

Follow up on sales statistics and orders

Are there any tickets left for sale? Have a closer look at the orders, number of attendees and checked in attendees.

Tracking

Facebook pixel and LinkedIN.

Time to create an event?

Let’s try it out; sign up for free and start exploring. Once you’ve created an account you will have access to our help center with FAQ:s and guides.

Go create your first event.

At the centre of event & digital marketing – blog & news letter

Get in tune and keep up to date with events and digital marketing. You will find good advice, checklists and relevant reads
featured in both our blog and news letter (sign up below). If there is anything in particular you would like us to cover, please feel free to make a request.