2019
2018
2017
2016
2015
Embracing Mobile: How to Create a Mobile Strategy to Improve Your Event
09 Apr 2018

Embracing Mobile: How to Create a Mobile Strategy to Improve Your Event

People are signing up for events with their phones, using their phones to get them to the venue, checking their phones at the show and looking at their devices after the event is over. So why aren’t you taking advantage of this mobile consumption to help promote your event?

Creating a mobile strategy doesn’t have to be difficult. There are several tactics you can adopt to help reach your phone-friendly audience and deepen your connections with these attendees. Below are several ideas to help get you started promoting your events on mobile.

 

  1. Optimize Your Event Page for Mobile: Many consumers are reading event pages on their mobile phones or through social media apps, so you must ensure that your event page looks good on smartphones. Be sure that you are optimizing for the various different mobile platforms including iOS and Android, so that no matter what model of phone your attendees are using, they have a good user experience. A mobile-friendly experience will make people on mobile devices more likely to sign-up and buy tickets.

 

  1. Create an Event App: An app can be the most convenient way for event planners to help people get around at an event and to stay in touch with live updates. Encourage people to download the app from the moment they buy tickets and send content updates to help build excitement for your event. The app should include useful information for people at the show such as a program, speaker profiles, maps to the venue, as well as useful information about hotels, parking and transportation. Also consider the mobile commerce possibilities of an app. Can you sell tickets to a future event or perhaps a keynote speaker’s books? Then once the event is over you can send roundup videos or surveys through your app.

 

  1. Encourage Photos & Videos: The people that are showing up at your event are coming with cameras and recording devices in their pockets. Take advantage of this fact and encourage people to take images and videos and to share them with their friends on social media. This is a great way to help spread the word about your event to new audiences through people who are already supporters of your event.

 

  1. Adopt SMS Campaigns: Collecting the mobile phone numbers of people that come to your events is a great way to market future happenings. Ask for customer phone numbers on your event registration page or during event check-in. Then send updates via text before, during and after your event. Send relevant information about the event’s highlights before it happens to build excitement. During the event send useful details that could help someone on-the-go such as where to park or where lunch will be served. After the show use text to thank attendees for their attendance and to ask for feedback. But limit your texts to useful information, you don’t want to bombard your audience.

 

  1. Gamify Your Event Via Mobile: People love a fun game that connects them to the event they are attending. Consider creating a scavenger event throughout your event in which people try to look for QR codes to get clues. Reward participants that unlock the most clues with special access or prizes during the event such as free drinks or swag. Encourage people to play with their friends during the event so it becomes a social thing and encourages networking. A fun mobile game may be just what your event needs to help break the ice.

 

CREATE EVENT

Get our smart tips on digital marketing. The newsletter will be published with about 10 numbers a year and of course we will not leave your address to anyone. Much pleasure!

Lämna följande fält tomt
READ MORE

 

Event planning & management made easy

Yes, this is it. Here is the ultimate event planning and management tool, serving you with structure and sharp functions while easy to use. Manage your event within every step of the way using Magnet event management tool online. 

Online event planner – for any event

Use Magnet as your online event planner whether you are a professional event planner, planning business events from time to time, or setting out to create a meet up free of charge.

If you want to send out invitations and set up an event registration page for a free event, you can use Magnet event planning tool for free. If you aim to sell tickets, you will find a highly flexible ticket sales system within the tool, and a range of payment solutions to connect with.

Allowing you to manage events in every detail

To promote and manage your event and ticket sales you will have a strong line up of smart functions behind you.
This will save you time when getting as many attendees as possible to your event.

Manage everything from printing name tags to communicating important updates by SMS and checking in the guests at arrival.
All using the same software.

When the event is over, you will also have access to relevant data, such as metrics. And the opportunity to easily follow up on the experience of your attending guests.

Different types of tickets

Provide Early Bird tickets, discounts and discount codes on one or more tickets. Set timed tickets, add products to your ticket such as admission along with a T-shirt.
Offer a waiting list when fully booked.

Check in app

Using the check in app at the entrance you will also keep track of which and how many guests that has arrived.

Select payment method

Choose which payment method to use for each event, and set a preferred method if you have a first option.
Visa and Mastercard, Payex, Payson, Billogram, Invoicing, Economy.

Different VAT rates

Admin interface for sales, revenues and VAT, receipts, reports.

Distribute, market, and sell more tickets

Create your own event page with individual event URL, retrieve automatic map, add videos or pictures, embed on website.
Send invites, share on social media, send SMS.

Follow up on sales statistics and orders

Are there any tickets left for sale? Have a closer look at the orders, number of attendees and checked in attendees.

Tracking

Facebook pixel and LinkedIN.

Time to create an event?

Let’s try it out; sign up for free and start exploring. Once you’ve created an account you will have access to our help center with FAQ:s and guides.

Go create your first event.

At the centre of event & digital marketing – blog & news letter

Get in tune and keep up to date with events and digital marketing. You will find good advice, checklists and relevant reads
featured in both our blog and news letter (sign up below). If there is anything in particular you would like us to cover, please feel free to make a request.