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How to Make Your Event Stand out in the Crowd
13 Mar 2018

How to Make Your Event Stand out in the Crowd

With painting parties, wine tastings, escape rooms, comedy shows and pizza runs popping up all over the place, the events market is getting more saturated every day. No matter what your budget, event planners are faced with more competition than ever as consumers have increased options to choose. This busy marketplace makes it increasingly difficult to get attention for your event. 

However, the right mix of marketing and communications strategies can go a long way toward getting your event on the map. We’ve put together a list of six strategies that can help you make your event stand out in the crowd.

 

  1. Define & Promote the Unique Elements of Your Event

Are you hosting an event with some of Italy’s best winemakers for the first time in the UK? Is your comedy night a favorite among London celebrities? Define what is cool and special about your event and play up these attributes in your marketing messaging. While it might not be the most obvious element of your event, look for the characteristics that make your event stand out and promote those elements.

 

  1. Disrupt Expectations

While most people don’t think of a 5K as the typical way to spend a hen party, it actually makes a lot of sense for sporty people that want to get in shape for their wedding and lay off the booze. Consider audiences for your event that are outside of your typical target and try to reach these people in new and creative ways. A promotion for a 5K will stand out on a wedding website saturated with flowers and dresses. Imagine new possibilities for your brand and place your messaging where it is more likely to turn heads.

 

  1. Make Your Event the Answer to the Social Plans Question

Couples are always looking for good ideas for date night or a great weekend getaway. Single women are often looking for fun ideas for ladies night out. Consider different target audiences for your event and position yourself as part of their social plan. Is it the place for a date night or the right event for a birthday party? Figure out the best ways to pitch your event in people’s social lives and push messaging that promotes these ideas.

 

  1. Market Your Not-to-be-Missed Event

There is nothing like getting to the office in the morning and finding out that you missed the best concert of the year or scrolling social media and seeing photos your friends at a painting party, while you sat home and watched TV. Play up on people’s fear of missing out by making your event seem so special that everyone will be talking about it after it is over. Fear of missing out can help drive ticket sales.

 

  1. Generate Social Interest

Reach out to social influencers and get them excited about the unique elements of your event. Ask them to blog about your party or talk about it on social media networks. Generate images for Instagram, copy for Twitter and news links for Facebook to make it easy for people to spread the word. Ensure to send these social sharing elements to your email list, so that past attendees and people who have already bought tickets can brag about it to their friends in the digital world.

 

  1. Add a Physical Element to Your Marketing

Attention spans are getting shorter and shorter, and it’s hard to make your event stand out, as you are constantly competing for attention in the digital world. Consider memorable real world elements that you can play up to promote your event. Whether it is a 5-minute standup act at a busy location in London during lunchtime or a demo of the bubble room at your monthly brunch event, stage a mini event in a location with lots of eyeballs. And of course, share these events on social media to help catch people’s eye.

 

 

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Event planning & management made easy

Yes, this is it. Here is the ultimate event planning and management tool, serving you with structure and sharp functions while easy to use. Manage your event within every step of the way using Magnet event management tool online. 

Online event planner – for any event

Use Magnet as your online event planner whether you are a professional event planner, planning business events from time to time, or setting out to create a meet up free of charge.

If you want to send out invitations and set up an event registration page for a free event, you can use Magnet event planning tool for free. If you aim to sell tickets, you will find a highly flexible ticket sales system within the tool, and a range of payment solutions to connect with.

Allowing you to manage events in every detail

To promote and manage your event and ticket sales you will have a strong line up of smart functions behind you.
This will save you time when getting as many attendees as possible to your event.

Manage everything from printing name tags to communicating important updates by SMS and checking in the guests at arrival.
All using the same software.

When the event is over, you will also have access to relevant data, such as metrics. And the opportunity to easily follow up on the experience of your attending guests.

Different types of tickets

Provide Early Bird tickets, discounts and discount codes on one or more tickets. Set timed tickets, add products to your ticket such as admission along with a T-shirt.
Offer a waiting list when fully booked.

Check in app

Using the check in app at the entrance you will also keep track of which and how many guests that has arrived.

Select payment method

Choose which payment method to use for each event, and set a preferred method if you have a first option.
Visa and Mastercard, Payex, Payson, Billogram, Invoicing, Economy.

Different VAT rates

Admin interface for sales, revenues and VAT, receipts, reports.

Distribute, market, and sell more tickets

Create your own event page with individual event URL, retrieve automatic map, add videos or pictures, embed on website.
Send invites, share on social media, send SMS.

Follow up on sales statistics and orders

Are there any tickets left for sale? Have a closer look at the orders, number of attendees and checked in attendees.

Tracking

Facebook pixel and LinkedIN.

Time to create an event?

Let’s try it out; sign up for free and start exploring. Once you’ve created an account you will have access to our help center with FAQ:s and guides.

Go create your first event.

At the centre of event & digital marketing – blog & news letter

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