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How to Help Clients Arrange Customer Events
21 Feb 2018

How to Help Clients Arrange Customer Events

Customer events are key for small businesses to meet with their audience in person. Whether your clients are running business conferences or sports games or music performances, event planners have the opportunity to help clients build connections within their community through customer events.

By helping your clients arrange and deliver a successful event, their business improves. Help them increase business and you are better poised to build long-term relationships with your clients, demonstrating your value within the process. To help you deliver on this promise, here are six ways that you can help your clients arrange customer events.

  1. Create an Entertaining Event: No matter what subject the event is on, remember that people love to be entertained. Even if the event is for a dry subject like insurance or security software, people in attendance will appreciate a good show while they learn useful information. The best way to educate is to create a compelling story that captures the attention of attendees. The tone can be funny, tragic or expert, depending on your client’s brand. Just remember that education and information should be captivating. An entertaining event is a memorable event.

 

  1. Design Lively & Informative Event Pages: Once you have the program for your event set, it’s time to get it live. Apply the entertaining storytelling to your client’s event invite. The copy and imagery should tell the story in a short and concise manner. Use catchy keywords to get the story across in a succinct fashion. Also be sure to include useful information such as location, time, cost and what to bring. This will make your event invite page a destination that attendees visit both during the time of registration, as well as before they head out to the show.

 

  1. Encourage Social Sharing: If you’ve followed the first two steps and created an entertaining theme that is communicated through strong storytelling, chances are that people will want to share your event with their networks. You want people to talk about it, so make the page easy to share on social networks and encourage people to do so. Consider creating a hashtag, so that prospects and registrants alike can follow the conversation online. Add updates to keep people coming back.

 

  1. Always Be List Building: Whether it is collecting email addresses on the client’s website and social media pages or in-person, event planners have to help clients centralize their database of attendees and prospects. If you are helping a client plan an event, look at every customer touch point as the chance to connect and collect customer data. This list will help client’s keep in touch with their target audience and make sure the message is in front of the right audience.

 

  1. Deliver a Memorable Event: A lot of planning goes into an event, but remember that nothing matters as much as game day. Ensure that all of your plans are set for a strong and compelling show. If things change at the last minute, be flexible and adjust on the fly. As long the event is entertaining and educational, the audience will be forgiving.

 

  1. Remember the Follow up: One of the best times to market to a community is at the end of an event. People had a good time and want to share their positive experiences. Encourage this sharing on social networks. Send an email survey to find out what attendees enjoyed most and invite suggestions for next time. This follow up will help prepare you for the next show. Tell them about other events that you have coming up. Encouraging ticket sales at the moment that the brand is top of mind, will help your clients increase revenues at future events.
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Event planning & management made easy

Yes, this is it. Here is the ultimate event planning and management tool, serving you with structure and sharp functions while easy to use. Manage your event within every step of the way using Magnet event management tool online. 

Online event planner – for any event

Use Magnet as your online event planner whether you are a professional event planner, planning business events from time to time, or setting out to create a meet up free of charge.

If you want to send out invitations and set up an event registration page for a free event, you can use Magnet event planning tool for free. If you aim to sell tickets, you will find a highly flexible ticket sales system within the tool, and a range of payment solutions to connect with.

Allowing you to manage events in every detail

To promote and manage your event and ticket sales you will have a strong line up of smart functions behind you.
This will save you time when getting as many attendees as possible to your event.

Manage everything from printing name tags to communicating important updates by SMS and checking in the guests at arrival.
All using the same software.

When the event is over, you will also have access to relevant data, such as metrics. And the opportunity to easily follow up on the experience of your attending guests.

Different types of tickets

Provide Early Bird tickets, discounts and discount codes on one or more tickets. Set timed tickets, add products to your ticket such as admission along with a T-shirt.
Offer a waiting list when fully booked.

Check in app

Using the check in app at the entrance you will also keep track of which and how many guests that has arrived.

Select payment method

Choose which payment method to use for each event, and set a preferred method if you have a first option.
Visa and Mastercard, Payex, Payson, Billogram, Invoicing, Economy.

Different VAT rates

Admin interface for sales, revenues and VAT, receipts, reports.

Distribute, market, and sell more tickets

Create your own event page with individual event URL, retrieve automatic map, add videos or pictures, embed on website.
Send invites, share on social media, send SMS.

Follow up on sales statistics and orders

Are there any tickets left for sale? Have a closer look at the orders, number of attendees and checked in attendees.

Tracking

Facebook pixel and LinkedIN.

Time to create an event?

Let’s try it out; sign up for free and start exploring. Once you’ve created an account you will have access to our help center with FAQ:s and guides.

Go create your first event.

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