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Making Way for 2018
20 Dec 2017

Making Way for 2018:

6 Tweaks to Make Your Event Business Stand Out in the New Year

The New Year is here and there is no time like the present to improve your business. Even if things are going well, there are always adjustments you can make to enhance your event marketing and increase ROI. We’ve created a list of six simple tweaks to make your business stand out in the New Year.

 

  1. Adopt Discount Codes: Whether you want to offer Earlybird discounts to people that purchase tickets early or free tickets to clients, employing a discount code technology will help you to offer a tiered pricing system for ticket sales. Codes can help you get to know your customers and improve your customer database. By creating codes, you can track who is coming in for free, who signed up early, who responded to a discount. With this information, you can develop marketing strategies for future events.

 

  1. Offer a Variety of Payment Options: Is it easy to buy tickets to your event? If not, it should be. Be sure to offer lots of ways to pay and ensure that you are making it as easy as possible for people to buy tickets to your event. Consider accepting different types of credit cards, Payex, Payson and invoicing. You want to get paid for your event: the smoother the payment process, the easier it is to increase returns.

 

  1. Embed Ticket Sales into Your Site: Are you promoting ticket sales from your website? It is not difficult to embed technology onto your site that makes it easy to sell tickets directly to your customers. Anything you can do to make things easier for prospects will make them more likely to buy tickets.

 

  1. Personalize Your Event Marketing: Consumers are bombarded with marketing messages every day. The best messages are the ones that are relevant to the consumer. Consider this when creating your digital marketing plan. Use the data that you have on customers to make your messages personal. Segment your lists by demographics such as gender, age, income level, job title, location, etc., as well as by behavioral data, such as past purchases or browsing data. This will help your message stand out in a crowded marketplace.

 

  1. Engage Your Audience On-Site: Your customers have signed up for your event, paid money and shown up to participate. You can’t stop now. Engage these attendees on site. Provide great content. Take surveys. Encourage attendees to interact with others and share their experiences via social media with your hashtag. Encourage people to download your app or share their email addresses. These tactics will ensure that the conversation around your event takes place beyond the event and will make it easier for you to interact with these people in advance of your next event.

 

  1. Add Waitlisting Technology to Your Event Page: If you have very popular events that tend to sellout, then consider creating waitlists. These tools will allow you to track who is interested in attending your event. This list is a great tool to tap in order to fill the seats of last minute cancellations. It is also a great list of people to market your next event to.
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Event planning & management made easy

Yes, this is it. Here is the ultimate event planning and management tool, serving you with structure and sharp functions while easy to use. Manage your event within every step of the way using Magnet event management tool online. 

Online event planner – for any event

Use Magnet as your online event planner whether you are a professional event planner, planning business events from time to time, or setting out to create a meet up free of charge.

If you want to send out invitations and set up an event registration page for a free event, you can use Magnet event planning tool for free. If you aim to sell tickets, you will find a highly flexible ticket sales system within the tool, and a range of payment solutions to connect with.

Allowing you to manage events in every detail

To promote and manage your event and ticket sales you will have a strong line up of smart functions behind you.
This will save you time when getting as many attendees as possible to your event.

Manage everything from printing name tags to communicating important updates by SMS and checking in the guests at arrival.
All using the same software.

When the event is over, you will also have access to relevant data, such as metrics. And the opportunity to easily follow up on the experience of your attending guests.

Different types of tickets

Provide Early Bird tickets, discounts and discount codes on one or more tickets. Set timed tickets, add products to your ticket such as admission along with a T-shirt.
Offer a waiting list when fully booked.

Check in app

Using the check in app at the entrance you will also keep track of which and how many guests that has arrived.

Select payment method

Choose which payment method to use for each event, and set a preferred method if you have a first option.
Visa and Mastercard, Payex, Payson, Billogram, Invoicing, Economy.

Different VAT rates

Admin interface for sales, revenues and VAT, receipts, reports.

Distribute, market, and sell more tickets

Create your own event page with individual event URL, retrieve automatic map, add videos or pictures, embed on website.
Send invites, share on social media, send SMS.

Follow up on sales statistics and orders

Are there any tickets left for sale? Have a closer look at the orders, number of attendees and checked in attendees.

Tracking

Facebook pixel and LinkedIN.

Time to create an event?

Let’s try it out; sign up for free and start exploring. Once you’ve created an account you will have access to our help center with FAQ:s and guides.

Go create your first event.

At the centre of event & digital marketing – blog & news letter

Get in tune and keep up to date with events and digital marketing. You will find good advice, checklists and relevant reads
featured in both our blog and news letter (sign up below). If there is anything in particular you would like us to cover, please feel free to make a request.