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How to Make Event Invites More Effective
29 Nov 2017

How to Make Event Invites More Effective

An invitation is the calling card for an event, and the more compelling the invite, the more likely it is that your event will be well attended. Thanks to advances in technology, it is easier than ever to create digital events, yet it still takes a little savvy to make sure that your digital invite is as effective as it can be.

To help you take advantage of the tools and ensure that your invite stands out in a crowd, we’ve put together a list of tips to help you make your event invites more effective.

  1. Keep the Design Clean and Simple: The purpose of an invite is to deliver relevant information in as simple a way as possible. To ensure that your invitation gets the message across clearly, keep the design clean and fresh. This aesthetic is modern and appealing and will make it easy for people to absorb the information without having to struggle with too much information on the page.
  2. Make Highlights Easy to Read: Why should someone come to your event? What special things will take place? Highlight these key details about your event and make them easy to read. A person that is invited should be able to look at an event and understand what it is about and why attending will benefit them, within 30 seconds of looking at the page. If you are hosting a business conference, highlight the theme and the keynote speakers. If you are hosting an education event for new parents, highlight the types of information that they will learn and which brands will be in attendance sharing products.
  3. Be Clear About the Basics: While you may be busy thinking about design aesthetics and keywords to feature on your page, don’t forget the basics. There is nothing more annoying for attendees than to sign up for an event and then when the time comes to access the basic details they can’t be found. Be sure to be clear about the day of the week, the date, the time of day and if necessary, specify the time zone.
  4. Use Strong Visuals: Do you have videos of the keynote from last year’s business conference? Or perhaps you have images of the bridal gowns that will be showcased at this year’s bridal fair? Use these rich media elements on your invite to help demonstrate what your event is all about. A picture is worth a thousand words and a video can help sell the experience. Images help tell the story to potential attendees that have never been to your event before and can connect the experience on a more emotional level.
  5. Include Testimonials: People that have attended your events in the past are a great resource to help you generate interest in your next event. Via email or social media, ask previous attendees to fill out surveys about what they liked and didn’t like about prior events. Ask these supporters for testimonials about their favorite parts of your events and then add these quotes to your invite. There is nothing like a recommendation from a real person with a similar background to help sell your event.
  6. Send Emails to Promote Your Event: Promote your event through emails. Use personalization if you can by including the recipient’s name and tailoring the content to their particular interests. Make it easy for people that have already logged into your event to sign back in if they click from your emails. A/B test your emails to ensure that you are sending the most effective messaging. You can test different subject lines, copy text, the time of day you send, etc. and then continually optimize based on your findings.
  7. Measure Your Outreach Campaigns: Take a close look at how your emails are performing. Measure open rates, click through rates and conversion rates. Look at which links people are following from your emails to determine which content is the most compelling in helping to sell your event.
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Event planning & management made easy

Yes, this is it. Here is the ultimate event planning and management tool, serving you with structure and sharp functions while easy to use. Manage your event within every step of the way using Magnet event management tool online. 

Online event planner – for any event

Use Magnet as your online event planner whether you are a professional event planner, planning business events from time to time, or setting out to create a meet up free of charge.

If you want to send out invitations and set up an event registration page for a free event, you can use Magnet event planning tool for free. If you aim to sell tickets, you will find a highly flexible ticket sales system within the tool, and a range of payment solutions to connect with.

Allowing you to manage events in every detail

To promote and manage your event and ticket sales you will have a strong line up of smart functions behind you.
This will save you time when getting as many attendees as possible to your event.

Manage everything from printing name tags to communicating important updates by SMS and checking in the guests at arrival.
All using the same software.

When the event is over, you will also have access to relevant data, such as metrics. And the opportunity to easily follow up on the experience of your attending guests.

Different types of tickets

Provide Early Bird tickets, discounts and discount codes on one or more tickets. Set timed tickets, add products to your ticket such as admission along with a T-shirt.
Offer a waiting list when fully booked.

Check in app

Using the check in app at the entrance you will also keep track of which and how many guests that has arrived.

Select payment method

Choose which payment method to use for each event, and set a preferred method if you have a first option.
Visa and Mastercard, Payex, Payson, Billogram, Invoicing, Economy.

Different VAT rates

Admin interface for sales, revenues and VAT, receipts, reports.

Distribute, market, and sell more tickets

Create your own event page with individual event URL, retrieve automatic map, add videos or pictures, embed on website.
Send invites, share on social media, send SMS.

Follow up on sales statistics and orders

Are there any tickets left for sale? Have a closer look at the orders, number of attendees and checked in attendees.

Tracking

Facebook pixel and LinkedIN.

Time to create an event?

Let’s try it out; sign up for free and start exploring. Once you’ve created an account you will have access to our help center with FAQ:s and guides.

Go create your first event.

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