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Five tips on how to get sponsors to your event!
08 Mar 2017

Five tips on how to get sponsors to your event!

Breaking into the event market and getting sponsors can be a little like climbing a mountain. Both tough and challenging. But there are keys to help you get there, in a simpler and more convenient way.

Five keys to a successful sponsor request

1. Customise unique solutions

Give your potential sponsors unique solutions, tailored to their business model and adapted to their ideal customer!

Read up on each company. What are the company's business goals? What is most important to them? What is happening in their industry? Use all the relevant information you can find. Your mission is to sell an event that aligns with the company’s business strategy and strengthens the relationship between the company and its customers.

And make sure to make your written request / presentation visually attractive, easy to read, professional, and linguistically correct. 

2. Be clear about profit

Your sponsors expect you to give them a substantial return on their investment. Be clear about what they can expect from the sponsorship. Produce concrete examples! 

3. Be specific about exposure

Be clear about how you will expose the company and their products at your event. How much leeway and space will they have? When and how? Be specific!

4. Be open about competition

Are your potential sponsor's main competitors among the attendees? Tell them! It is something that you need to be transparent about, and the effect may be that your potential partner feels that they need to be represented at your event as well. 

5. Know your audience

It’s important that you are familiar with and has included information about your audience in your request. The purpose is to increase your potential sponsor's understanding on whether or not their ideal customers will be represented.

Add some extra spice – Tell a story ...

Describing a previous successful sponsorship is an effective and relationship-building way to sell the sponsorship. Bring up any challenges you faced and how, together, you managed to pull through with the event. Include testimonials from different attendees as well as recommendations from social media. It shows that your events have great spreading power. 

A few lines for those who organise frequent events ...

In those cases, cooperation is even more important. Make sure to create as strong a partnership between you and your sponsors as possible. Show that cooperation with them is important to you.

Think long-term and ensure that the sponsorship lasts for a long period, preferably an entire season. That’ll save you both money and time.

You should also be clear about whether the events attract the same audience or if it varies. Companies that sell products and services with a long selling-cycle prefer the same audience, while other companies need a new audience every time.

Good luck! Any hey – do you have any questions or thoughts? Don’t hesitate to contact us. We look forward to hearing from you!

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All using the same software.

When the event is over, you will also have access to relevant data, such as metrics. And the opportunity to easily follow up on the experience of your attending guests.

Different types of tickets

Provide Early Bird tickets, discounts and discount codes on one or more tickets. Set timed tickets, add products to your ticket such as admission along with a T-shirt.
Offer a waiting list when fully booked.

Check in app

Using the check in app at the entrance you will also keep track of which and how many guests that has arrived.

Select payment method

Choose which payment method to use for each event, and set a preferred method if you have a first option.
Visa and Mastercard, Payex, Payson, Billogram, Invoicing, Economy.

Different VAT rates

Admin interface for sales, revenues and VAT, receipts, reports.

Distribute, market, and sell more tickets

Create your own event page with individual event URL, retrieve automatic map, add videos or pictures, embed on website.
Send invites, share on social media, send SMS.

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Are there any tickets left for sale? Have a closer look at the orders, number of attendees and checked in attendees.

Tracking

Facebook pixel and LinkedIN.

Time to create an event?

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