2019
2018
2017
2016
2015
Sell out your tickets at lightning speed
12 Oct 2016

Sell out your tickets at lightning speed

For the clear majority of all event planners, it’s of great importance to get all the tickets sold to the events that’s been planned. And even if you usually get all the tickets sold out in the end, there are still shortcuts for how you can get everything sold out faster. We give you the tips that are sure to increase the speed of your ticket sales, even if you are on a low marketing budget and with tough competition.

1. The fear of missing something important

An established fact within marketing is that you know that consumers are keen to do things that they see others doing. To create a sense of desire within your target audience, you should therefore ensure that you, in all communication, tell us about how many people will participate and if there are any famous names on the guest list. If it is a conference or B2B event, it tends to be good to highlight the competitors who will participate.

Focus less on marketing what you will get at the event, and more on what they will miss if they do not participate - and play on the fear of missing something important. You can also reinforce the message by using pictures from past events that shows people having the time of their life during your event.

2. Restrict participation

It's better to create an event that will be overbooked than an event where only half the ones invited show up, by planning pessimistically. Remember that the people who come to the event will be telling others how it was, and you can spread a feeling of exclusivity and popularity by creating the impression that you must be quick to secure a place. Otherwise, you'll be left with an even smaller event next year.

3. Offer value worth the money

Before you start trying to make money from your potential participants, offer them value instead. An example could be to offer various ticket types, of which one type is free, but where you can pay extra for various benefits. If you get a packed event using this solution, it will also spread the word about your event being well attended, and that it therefore might be worth paying for a ticket early instead to make sure they get a place. With the right benefits for the non-free tickets, this will also create a demand to buy.

4. Involve people who influence others

Add a little extra effort into finding people who engage and influence others. If you can get such a person to participate at your event, you can almost be sure that they are followed by ten other participants. Find these key people and ensure that they have a great experience during the evening, with VIP treatment. What they will tell about your event afterwards can be crucial to the success of your next event.

There are two important categories of people to hunt down. People who work as President / CEO or that hold similar titles - where you very likely can get their entire team to follow them to your event. But it’s also of importance to bring people who have a wide circle of friends and have a good presence on social media. Also, make sure that the attendees who want to tell others about your event can do so in a strategically good place for you. Create a hashtag or a forum for people to communicate through, you can also use these statements for marketing, evidence and testimony to convince others that your event was a success.

5. Create a feeling of togetherness

The most ideal situation would be if your potential participants had such trust in, and understanding of, your brand that they register for your events without even reading through the details. To build this type of togetherness; humor, entertainment and benevolence will be three important values to work with. Use some funny video clips from the event or give an opportunity to work with a charity by supporting some kind of fundraising or something like that.

Remember that even the best and biggest events may have difficulties selling out sometimes. But by following these tips, you increase your chances of selling all your tickets significantly.

CREATE EVENT

Get our smart tips on digital marketing. The newsletter will be published with about 10 numbers a year and of course we will not leave your address to anyone. Much pleasure!

Lämna följande fält tomt
READ MORE

 

Event planning & management made easy

Yes, this is it. Here is the ultimate event planning and management tool, serving you with structure and sharp functions while easy to use. Manage your event within every step of the way using Magnet event management tool online. 

Online event planner – for any event

Use Magnet as your online event planner whether you are a professional event planner, planning business events from time to time, or setting out to create a meet up free of charge.

If you want to send out invitations and set up an event registration page for a free event, you can use Magnet event planning tool for free. If you aim to sell tickets, you will find a highly flexible ticket sales system within the tool, and a range of payment solutions to connect with.

Allowing you to manage events in every detail

To promote and manage your event and ticket sales you will have a strong line up of smart functions behind you.
This will save you time when getting as many attendees as possible to your event.

Manage everything from printing name tags to communicating important updates by SMS and checking in the guests at arrival.
All using the same software.

When the event is over, you will also have access to relevant data, such as metrics. And the opportunity to easily follow up on the experience of your attending guests.

Different types of tickets

Provide Early Bird tickets, discounts and discount codes on one or more tickets. Set timed tickets, add products to your ticket such as admission along with a T-shirt.
Offer a waiting list when fully booked.

Check in app

Using the check in app at the entrance you will also keep track of which and how many guests that has arrived.

Select payment method

Choose which payment method to use for each event, and set a preferred method if you have a first option.
Visa and Mastercard, Payex, Payson, Billogram, Invoicing, Economy.

Different VAT rates

Admin interface for sales, revenues and VAT, receipts, reports.

Distribute, market, and sell more tickets

Create your own event page with individual event URL, retrieve automatic map, add videos or pictures, embed on website.
Send invites, share on social media, send SMS.

Follow up on sales statistics and orders

Are there any tickets left for sale? Have a closer look at the orders, number of attendees and checked in attendees.

Tracking

Facebook pixel and LinkedIN.

Time to create an event?

Let’s try it out; sign up for free and start exploring. Once you’ve created an account you will have access to our help center with FAQ:s and guides.

Go create your first event.

At the centre of event & digital marketing – blog & news letter

Get in tune and keep up to date with events and digital marketing. You will find good advice, checklists and relevant reads
featured in both our blog and news letter (sign up below). If there is anything in particular you would like us to cover, please feel free to make a request.