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Event planning - learning from mistakes
06 Oct 2016

Event planning - learning from mistakes

Using experimental marketing may be the solution for bringing your brand to life. This is a channel that gives space for creativity, and where personal and memorable experiences can be created for the consumer.

But as with anything experimental, it must be taken into account that things can go wrong. Here we provide you with some examples of such blunders so that you can learn from mistakes before your own event planning and make sure that you do not dig the same kind of holes for yourself.

1. Safety first

When Jägermeister planned their pool party, they wanted to spice things up with some smoke on the dance floor. With the help of liquid nitrogen they put their plan into action, but it didn’t turn out quite as they had intended. When liquid nitrogen comes into contact with chlorine it becomes nitrogen gas – which resulted in all the attendees being stuck in a thick cloud of liquid nitrogen. The result was that nine people had to be taken to hospital, one of whom went into a coma.

The lesson? Don’t skimp on the time given to safety work in event planning and make sure you have good liability insurance.

2. Choose the date with care

When Puma was going to launch its new Italy shirt before the 2014 FIFA World Cup, things did not quite turn out as they had planned. They promoted the news in large, shrine-like displays in New York, Boston, Los Angeles and Chicago, using the hashtag #StartBelieving. The only problem was that Puma had chosen Ash Wednesday as the date for the release of the shirt, which drove a segment of religious football fans mad. Puma was accused of hijacking an important religious day for commercial purposes and got a big negative response.

The lesson? Make sure that you do not choose a date where a special occasion may overlap your event. Also consider the risks of your event causing irritation, disappointment or anger in other ways.

3. Keep an eye on the weather!

In 2005, Snapple wanted do something that would attract attention and create brand awareness by breaking a world record. They wanted to build an almost 8 metre high ice lolly in the middle of Times Square in New York. And it certainly gave Snapple both attention and brand awareness, but perhaps not in the way they had planned.

When it was decided to erect the giant ice sculpture on a hot summer day in June, the temperature was 26C. Nobody was particularly surprised that this big ice lolly immediately began to melt, which ended in the fire brigade being called in to close off streets In Manhattan that were being flooded by a river of kiwi and strawberry flavoured Snapple.

The lesson? If you want to organise an outdoor event, make sure to keep an eye on the weather.

Working on event planning and event management involves bringing many threads together in the planning. With Magnet, it is easier to create structure in the actual management of the event so you can spend your time doing more planning.

Create a freemium account in Magnet today – the tool that makes your event management easy.

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Event planning & management made easy

Yes, this is it. Here is the ultimate event planning and management tool, serving you with structure and sharp functions while easy to use. Manage your event within every step of the way using Magnet event management tool online. 

Online event planner – for any event

Use Magnet as your online event planner whether you are a professional event planner, planning business events from time to time, or setting out to create a meet up free of charge.

If you want to send out invitations and set up an event registration page for a free event, you can use Magnet event planning tool for free. If you aim to sell tickets, you will find a highly flexible ticket sales system within the tool, and a range of payment solutions to connect with.

Allowing you to manage events in every detail

To promote and manage your event and ticket sales you will have a strong line up of smart functions behind you.
This will save you time when getting as many attendees as possible to your event.

Manage everything from printing name tags to communicating important updates by SMS and checking in the guests at arrival.
All using the same software.

When the event is over, you will also have access to relevant data, such as metrics. And the opportunity to easily follow up on the experience of your attending guests.

Different types of tickets

Provide Early Bird tickets, discounts and discount codes on one or more tickets. Set timed tickets, add products to your ticket such as admission along with a T-shirt.
Offer a waiting list when fully booked.

Check in app

Using the check in app at the entrance you will also keep track of which and how many guests that has arrived.

Select payment method

Choose which payment method to use for each event, and set a preferred method if you have a first option.
Visa and Mastercard, Payex, Payson, Billogram, Invoicing, Economy.

Different VAT rates

Admin interface for sales, revenues and VAT, receipts, reports.

Distribute, market, and sell more tickets

Create your own event page with individual event URL, retrieve automatic map, add videos or pictures, embed on website.
Send invites, share on social media, send SMS.

Follow up on sales statistics and orders

Are there any tickets left for sale? Have a closer look at the orders, number of attendees and checked in attendees.

Tracking

Facebook pixel and LinkedIN.

Time to create an event?

Let’s try it out; sign up for free and start exploring. Once you’ve created an account you will have access to our help center with FAQ:s and guides.

Go create your first event.

At the centre of event & digital marketing – blog & news letter

Get in tune and keep up to date with events and digital marketing. You will find good advice, checklists and relevant reads
featured in both our blog and news letter (sign up below). If there is anything in particular you would like us to cover, please feel free to make a request.