2019
2018
2017
2016
2015
5 mistakes you want to avoid when planning your event
12 Jul 2016

5 mistakes you want to avoid when planning your event

Planning an event requires time, money and commitment. You thought you had done everything in your power to ensure that it would be good, and yet the unexpected happened. The speakers did not grab the audience’s attention, the content didn’t seem to be relevant or there were simply too few attendees. What happened?

When a company holds an event it is usually outside of its normal course of business, which thus increases the risk of missing something in the important planning stage. Here are the five most common mistakes in event planning.

1. You underestimated the timing

A rule of thumb is that it takes approximately 3 months to plan an event, which unfortunately people often try to shorten. It takes time to arrange, plan, find good speakers, produce relevant content, etc., so reducing the time taken for planning also increases the risk that something will go wrong.

2. The event lacks a common thread

You need to have a common thread running through your event that follows a theme, an approach or a trade issue. The speakers and their content should therefore also be in line with this in order for you to give a professional impression, and to give the participants something relevant that they feel they benefit from.

3. The purpose and the goal is unclear

You need to be perfectly clear as to why you want to do this event and what your goal is with it. Do you want to make a name for yourself in the industry? Introduce new products or services, or just nurture your existing customer relationships?

4.  The customer group doesn’t match

Before your event you need to consider which customer group you want to attract, and adapt your event on that basis. In general, the CEO and decision-makers come to an event to acquaint themselves with trends and forge business contacts, while middle managers, product managers and project leaders might prefer to log on to the internet to do those things. Who are you inviting, and why do they want to go to the event? Find out and then plan the event on the basis of this knowledge.

5. The “Do it all myself” attitude

You are biting off more than you can chew if you think that you can put together the event by yourself. Assemble a team with the right skills to succeed. Amongst others, you will need to include a leader, someone responsible for content, someone responsible for layout and design and someone to organise internet activity.

CREATE EVENT

Get our smart tips on digital marketing. The newsletter will be published with about 10 numbers a year and of course we will not leave your address to anyone. Much pleasure!

Lämna följande fält tomt
READ MORE

 

Event planning & management made easy

Yes, this is it. Here is the ultimate event planning and management tool, serving you with structure and sharp functions while easy to use. Manage your event within every step of the way using Magnet event management tool online. 

Online event planner – for any event

Use Magnet as your online event planner whether you are a professional event planner, planning business events from time to time, or setting out to create a meet up free of charge.

If you want to send out invitations and set up an event registration page for a free event, you can use Magnet event planning tool for free. If you aim to sell tickets, you will find a highly flexible ticket sales system within the tool, and a range of payment solutions to connect with.

Allowing you to manage events in every detail

To promote and manage your event and ticket sales you will have a strong line up of smart functions behind you.
This will save you time when getting as many attendees as possible to your event.

Manage everything from printing name tags to communicating important updates by SMS and checking in the guests at arrival.
All using the same software.

When the event is over, you will also have access to relevant data, such as metrics. And the opportunity to easily follow up on the experience of your attending guests.

Different types of tickets

Provide Early Bird tickets, discounts and discount codes on one or more tickets. Set timed tickets, add products to your ticket such as admission along with a T-shirt.
Offer a waiting list when fully booked.

Check in app

Using the check in app at the entrance you will also keep track of which and how many guests that has arrived.

Select payment method

Choose which payment method to use for each event, and set a preferred method if you have a first option.
Visa and Mastercard, Payex, Payson, Billogram, Invoicing, Economy.

Different VAT rates

Admin interface for sales, revenues and VAT, receipts, reports.

Distribute, market, and sell more tickets

Create your own event page with individual event URL, retrieve automatic map, add videos or pictures, embed on website.
Send invites, share on social media, send SMS.

Follow up on sales statistics and orders

Are there any tickets left for sale? Have a closer look at the orders, number of attendees and checked in attendees.

Tracking

Facebook pixel and LinkedIN.

Time to create an event?

Let’s try it out; sign up for free and start exploring. Once you’ve created an account you will have access to our help center with FAQ:s and guides.

Go create your first event.

At the centre of event & digital marketing – blog & news letter

Get in tune and keep up to date with events and digital marketing. You will find good advice, checklists and relevant reads
featured in both our blog and news letter (sign up below). If there is anything in particular you would like us to cover, please feel free to make a request.