Increase your ticket sales
17 Jun 2019

Three tips to increase your ticket sales

Wouldn’t it have been nice if everyone that came to your event page purchased your tickets directly? Unfortunately, it is not always as simple as that. There is often some time and a sophisticated decision process involved in the purchase of a ticket that the distributor must understand in order to be able to offer the right tools to the buyer. Tools to make their decision easier.

Here we offer three tips on how you can increase your ticket sales on the web with a few simple tools and resources.

  1. Position yourself uniquely 
    It may sound like a cliché, but the positioning of your event can be the decisive factor in your ticket sales. You need to thoroughly research what else is happening on the date you have in mind for your event, and then provide something different from any other events.

    For example, if you are going to have a lecture on motivation, inspiration and leadership and see that there is another lecturer booked before you for that weekend, you will need to position your event to stand out. Check out the details of the other event. Is it going to be indoors? Offer an outdoor lecture in a lovely park instead and sell the idea. Feeling. The big picture. Go over the pricing. Is the other speaker charging less? In that case, you can use the opportunity to market your event as slightly more exclusive and upmarket. As a "premium event".
  1. Speed up the decision-making process using limited-time offers
    Use special offers to motivate quick ticket purchasing. Early Bird prices for booking a month in advance, discount codes with time limitations or other options which drive the purchaser to speed up their decision process and buy now. Immediately.

It is an excellent idea to offer better prices to those who order more tickets. It drives decision-makers and people with influence to speed up and indirectly pushes others to buy as well in order not to risk going alone.

Studies show that getting something "free” still works on consumers, so one option might be to offer a "Free VIP pass” to the first 20 or so buyers.

  1. A good event page

When there is a potential buyer on your website, you don’t want them to lose interest and click themselves away, do you? It is extremely important that you can provide a good event page that the visitor wants to stay on and where it is easy for them to navigate their way to a purchase. It is important to include answers to the following questions:

- What feeling will the event give me?
- Which speakers/artists/musicians will be there?
- How can the attendee get there and home again?

Use a combination of text, photographs and video to answer these questions in a good way.

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Event Planning Software

Allowing you to manage events in every detail

To promote and manage your event and ticket sales you will have a strong line up of smart functions behind you.
This will save you time when getting as many attendees as possible to your event.

Manage everything from printing name tags to communicating important updates by SMS and checking in the guests at arrival.
All using the same event management software.

When the event is over, you will also have access to relevant data, such as metrics. And the opportunity to easily follow up on the experience of your attending guests.

Different types of tickets

Provide Early Bird tickets, discounts and discount codes on one or more tickets. Set timed tickets, add products to your ticket such as admission along with a T-shirt.
Offer a waiting list when fully booked.

Check in app

Using the check in app at the entrance you will also keep track of which and how many guests that has arrived.

Select payment method

Choose which payment method to use for each event, and set a preferred method if you have a first option.
Visa and Mastercard, Payex, Payson, Billogram, Invoicing, Economy.

Different VAT rates

Admin interface for sales, revenues and VAT, receipts, reports.

Distribute, market, and sell more tickets

Create your own event page with individual event URL, retrieve automatic map, add videos or pictures, embed on website.
Send invites, share on social media, send SMS.

Follow up on sales statistics and orders

Are there any tickets left for sale? Have a closer look at the orders, number of attendees and checked in attendees.


Facebook pixel and LinkedIN.

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