About us 

What drives us?

“Magnet is built and created by Paloma. At Paloma, our driving force is to develop products that makes a difference for you in your daily life and that you're really happy with. We also want our staff to really enjoy themselves and have fun together. And we want to do good in the community. To put it simply, we're passionate about doing good things!”

Camilla Carlgren, CEO

What can we offer you?

We have developed two web-based products, Magnet and Postman, and we hope that you will enjoy and benefit from them as much as our customers do. You can use the products separately, or together.

What is Magnet? 

Magnet is our event tool. It suits any context where you invite customers and need to receive guest registrations. Magnet is filled with easy and smart functions that helps you to create stylish and marketable event pages in no time at all. Perfectly suitable whether you’re organising a large or small events.

What difference can our products do for you?

We usually ask our existing customers the same question. The answer is partly that Magnet and Postman, simplify everyday life, saves time, and lower costs for them. But also that the tools helps the relationship between you and your customer to get tighter. In addition, many customers say that they see a steadily increasing conversion rate since they started using our products.

A little bit about us

At owner-managed Paloma, we take care of our customers side by side with our team of programmers, designers, and developers. We do this from scenic Hedemora in the Province of Dalarna in Sweden. Together with the best team – our customers – we continuously refine our products.

You might be wondering what's in it for you? Well! You simply get products that we fully control – from start to finish – with a support group that sits close to the development team. And we listen to our customers!

Lastly, a few figures we’re quite proud of ...

  • We have over 2 000 customers
  • Customer support satisfaction is a staggering 97 percent
  • 9 out of 10 customers recommend us
  • We launched the first version in 2002
  • We are 10 employees …
  • … 100 percent of whom recommend Paloma as a place to work


Get our smart tips on digital marketing. The newsletter will be published with about 10 numbers a year and of course we will not leave your address to anyone. Much pleasure!

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Event planning & management made easy with the right software

Yes, this is it. Here is the ultimate event planning and management software, serving you with structure and sharp functions while easy to use. Manage your event within every step of the way using Magnet event planning tool online.

Event planning software – for any event

Use Magnet event planning software whether you are a professional event planner, planning business events from time to time, or setting out to create a meet up free of charge.

Free event planning software

Magnet offers free event planning software. If you want to send out invitations and set up an event registration page for a free event, you can use Magnet event planning software for free.

Affordable event planning tool when you sell tickets

If you aim to sell tickets, you will find a highly flexible ticket sales system within the tool, and a range of payment solutions to connect with. There is no curing time for Magnet event planning tool, and you can upgrade or downgrade whenever you wish.

Event Planning Software

Allowing you to manage events in every detail

To promote and manage your event and ticket sales you will have a strong line up of smart functions behind you.
This will save you time when getting as many attendees as possible to your event.

Manage everything from printing name tags to communicating important updates by SMS and checking in the guests at arrival.
All using the same event management software.

When the event is over, you will also have access to relevant data, such as metrics. And the opportunity to easily follow up on the experience of your attending guests.

Different types of tickets

Provide Early Bird tickets, discounts and discount codes on one or more tickets. Set timed tickets, add products to your ticket such as admission along with a T-shirt.
Offer a waiting list when fully booked.

Check in app

Using the check in app at the entrance you will also keep track of which and how many guests that has arrived.

Select payment method

Choose which payment method to use for each event, and set a preferred method if you have a first option.
Visa and Mastercard, Payex, Payson, Billogram, Invoicing, Economy.

Different VAT rates

Admin interface for sales, revenues and VAT, receipts, reports.

Distribute, market, and sell more tickets

Create your own event page with individual event URL, retrieve automatic map, add videos or pictures, embed on website.
Send invites, share on social media, send SMS.

Follow up on sales statistics and orders

Are there any tickets left for sale? Have a closer look at the orders, number of attendees and checked in attendees.


Facebook pixel and LinkedIN.

Event planner software free

Time to create an event?

Let’s try it out; sign up for free and start exploring. Once you’ve created an account you will have access to our help center with FAQ:s and guides.

Go create your first event.

At the centre of event & digital marketing – blog & news letter

Get in tune and keep up to date with events and digital marketing. You will find good advice, checklists and relevant reads
featured in both our blog and news letter (sign up below). If there is anything in particular you would like us to cover, please feel free to make a request.